Wednesday, October 26, 2011

Crowdsource your next video/TV ad

Unique way to get crowd creativity flowing.....Poptent Poptent has developed a "crowd" of 38,000 video creators who produce low-cost, high-impact video for clients including Anheuser-Busch, P&G, Nestle, and American Express. Poptent's Neil Perry shares three tips for making this model work.

Sunday, October 2, 2011

Writing Fountain

Creativity at its best.

Selective Use of Innovation History

Bk: Where good ideas come from by Steven Johnson.

Very interesting attempt at explaining innovation and creativity. For some reason the author goes back to the history of ideas dated 1500  - 2011 . 

I wonder how the book had evolved if the author had read these books & applied the lessons:

  1. Alladdin's Lamp by John Freely
  2. Greek Thought...... by Dimitri Gutas
  3. A vanished world by Chris Lowney
  4. House of wisdom by Jim Khalili