Did GM think about the larger ecosystem & how their mobile LTE fits in with consumer behavior?
Did they conduct any human centric design sessions or followed the customer home?
Or read 'The Wide Lens'?
Design Thinker & Marketing Alchemist: Passionate about design thinking driven product creations that customers love, tell others about it, and make the world a better place. I have the design thinking skills, the knowledge, servant-leadership practice and organizational savvy to influence and drive to actionable goals with quantified results.
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