A friend shared this table with me, a while ago. I think it is very useful to look at the Design Thinking driven leadership/management practice traits outlined below.
Design Thinking mindset can define & should define all roles in any company to embed continuous innovation culture. This transformation should start the with leadership traits. Few companies live and practice this as part of their DNA (Google, Facebook, AirBnB).
| Analog Leadership | Digital Leadership |
|---|---|
| Failure is not an option | Fail often to succeed sooner |
| Consolidate influence | Distribute influence |
| Hierarchy and previous experience helps to decide who is the right person matters | Ideas matter (past experience is irrelevant) leadership can provide support |
| Communicate from one to a few, no matter where in the organization you are. Communication flows down the hierarchy | Communicate in real time many to many |
| Leadership is a role | Leadership is a commitment |
| All or nothing – one big bet | Prototype frequently – many small bets |
| Ideas from respected experts | Ideas from as many sources as possible; naïve expertise & novice ideas are welcome |
| Teach | Learn by doing and then teach others about your hacks |
| Marathon | Sprint |
| Benchmark our industry peers | Benchmark against your dreams, not your industry peers. Create something that is impossible for others to recreate! |
| Value Chain | Value Ecosystem |
| Arms-length value-chain involvement | We are as capable as our value chain! |
| Delegator | Connector |
| Talent-hoarder | Talent promoter and talent builder |
| Organizer | Star-maker, mentor, explorer |
| I-shaped people who are domain experts with deep expertise, but little curiosity | T-shaped people with respected expertise, but with broad curiosity bandwidth |
| Traditional initiatives launches begin with pushing new ideas from the idea-originator into the marketplace | Steve Jobs taught us that digital success starts with a fixation on the customer experience |
| We rely on our competencies | Boundary-less (www of talent; whoever is right, whatever is needed to woo them to work because you love your craft) |
| Slow | Blinding speed. Scaling up is important. Design & user experience is used to gain competitive advantage |
| Study It | Try it: create working prototype |
| Incremental dreams - forecast | Exponential dreams -- backcast |
| All or nothing – one big bet | Prototype frequently – many small bets |
| Individuals | Teams that are diverse, multi-disciplinary and has experts. The leader is the glue. The integrator |
| Innovation focuses products (offerings) | Innovation focuses on business models and creating new habits with customers |
| Innovation is a noun (some dept. does it); brand is a clever slogan | Innovation is a Verb (everyone an innovator); brand is a verb and authentic |
| Secrets | Transparent |
| Hit-makers | Long-tail promoters |
| Switched-on episodically | Switched-on all the time |
| Episodic innovation | Continuous innovation |
| Incremental innovation VS. radical innovation | Incremental + Radical innovation |
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