The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. MartinMy rating: 4 of 5 stars
A must read for any leader & corporate boards who are challenged with growth in current times and need to transform their companies into a constantly innovating organization.
Very profound insights as to why the lost art and desire of pursuing the unknown to uncover unmet user needs in this age.
The good news is: the solution is in plain sight!
But it requires deep thinking and calculated risk taking to grow. When companies like CocaCola starts to practice the art, the magic happens.
For corporate managers who are happy milking the current status quo, this book can provide a path forward to grow constantly.
In essence, it requires a transformation in the mind of leaders (leaders themselves must become constant learner's).
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