The Design of Business: Book Review

The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
My rating: 4 of 5 stars

A must read for any leader & corporate boards who are challenged with growth in current times and need to transform their companies into a constantly innovating organization.

Very profound insights as to why the lost art and desire of pursuing the unknown to uncover unmet user needs in this age.

The good news is: the solution is in plain sight!

But it requires deep thinking and calculated risk taking to grow. When companies like CocaCola starts to practice the art, the magic happens.

For corporate managers who are happy milking the current status quo, this book can provide a path forward to grow constantly.

In essence, it requires a transformation in the mind of leaders (leaders themselves must become constant learner's).


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Hackathons Lack Design Thinking

The following article from FastCompany articulates some of the shortcomings of hackathons disguised as real innovation.

One added dimension is the lack of original Design Thinking application during the hackathons. Because there is not enough time to develop empathy with target customers.

I never saw any useful innovation come out of hackathons while driving internal innovation efforts for a large payments company.

In fact, saw many ideas that have been tried and discarded already because they did not resonate with the target customers.

Seems the real goal of hackathons within companies is to inject temporary excitement within the workforce that rapidly vanishes.

Continuous innovation culture requires company leadership commitment and resources.

FastCompany Article Here