Design Thinker & Marketing Alchemist: Passionate about design thinking driven product creations that customers love, tell others about it, and make the world a better place.
I have the design thinking skills, the knowledge, servant-leadership practice and organizational savvy to influence and drive to actionable goals with quantified results.
Thursday, February 12, 2015
High Moral Values and Innovation
In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety. Continue reading →