Wednesday, February 18, 2015

Read Apple Quietly Pushed Into Online In-App payments

The following piece from site shares what Staples experienced with Apple Pay Online In-App revenue but not so much from physical in-store buyers.

The wise marketeers, innovators can learn (unlearn prior perceptions) and reflect on the emerging Apple Pay tsunami about to hit the incumbents. Lessons are succinctly captured in the 'The Wide Lens' book by Ron Adner.

This is Apple 5th expansion of the ecosystem leveraging carry over customers (prior non-customers). A true master of the innovation ecosystem.

No comments: